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Category Analyst

Company: Danone North America
Location: White Plains
Posted on: March 14, 2019

Job Description:

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for aCategory Analyst- Wakefern in White Plains.Vision of the role:Provide the administrative support and category analysis to drive category growth with customers.Derive insights from category analyses that support Category Management Team and sales team in developing profitable and successful category and customer plans.Manage, analyze, and develop fact based reporting tools to deliver concise category management recommendations and identify opportunities for category growth.Key responsibilities Perform analyses and use data to drive category insights that help shape the category visionCollect and mine through market research and customer-based shopper insights and run correlation analysis to really understand which levers drive category growth at the customer(s)Perform competitive analysis by category to identify trends, opportunities and challenges to core business areasDig into customer demographic data to develop customer profiles that exhibit similar purchasing behaviors at customerPerform category and channel analysis for customer(s) to drive company and category growth period over periodDiscover category trends, fair share opportunity gaps, and share of wallet and leakage opportunities and share with Category Manager to develop customer recommendationsUtilize internal shipment data, Nielsen consumption data (syndicated, strategic planner, & panel), Customer portal data (consumption & consumer), and other industry sources to identify opportunitiesCreate reports to include monthly region, market, and customer trend reporting, distribution grids, new product tracking, velocity reports, plan-o-gram development, and pricing & promotion analysisAnalyze customer by category against other customers to see sales/unit and growth vs. average in order to find opportunities and shape category focusEstablish strong knowledge of the customer/category and the Danone North America product line to assist in strategic business callsLead planogram development process and adjacency analysisHelp drive customer overall category strategyPerform administrative duties as part of category captainship/advisorshipBuild iterations of customer-specific category planograms as aligned with customer and Category ManagerAssist in requests by senior management for information/presentations to support strategy, drive sales and execution of category visionServe as an active member of the customer Category Management teamEnsure that customers are using the newest/best class category management insightsProvide sales personnel with the data to initiate/drive/optimize/fix the mix, shelving and assortment initiatives with customerHelp team gain category captainship/advisory positionsProvide best-practice insights back to Center of ExcellenceContribute to a category center of excellence - using shopper insights and research to create category stories to influence customers to act (i.e., emerging category, PBB, own refrigerated) and communicate insights with centerShare success stories as well as opportunities with Center of Excellence Qualifications 4 year college degree in Business or related field (Finance, etc.)1-3 years previous experience in category management or within CPG industryKnowledge of syndicated data required, proficient in shopper/panel data and space managementOccasional travel Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices inWhite Plains, NYandBroomfield, CO.For more information, please visit DanoneNorthAmerica.com . Danone North Americais an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdfNearest Major Market: White PlainsNearest Secondary Market: New York CityJob Segment: Administrative Assistant, Market Research, QA, Quality Assurance, Administrative, Marketing, Quality, TechnologyAPPLY NOW

Keywords: Danone North America, White Plains , Category Analyst, Professions , White Plains, New York

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