Sr./Associate Brand Manager - Plant-Based, Away From Home
Company: Danone
Location: White Plains
Posted on: January 24, 2023
|
|
Job Description:
Sr./Associate Brand Manager - Plant-Based, Away From
HomeReporting to the Senior Brand Manager - Plant-Based Food and
Beverages, Away From Home, the Senior/Associate Brand Manager will
be responsible for managing our plant-based brands (Follow Your
Heart, So Delicious Dairy Free, Silk) and categories (mayo,
dressings, cheese, frozen ice cream/ novelties, beverage) in
Foodservice channels. This role requires a marketer with an
entrepreneurial style and strong communication and analytical
skills. They will have the opportunity to own a wide range of
projects that span from strategic planning to portfolio management,
operator (B2B) and consumer activation, CRM, P&L optimization,
and the basic blocking and tackling of managing an emerging and
growing plant-based portfolio.
The ideal candidate has previous brand marketing experience and
will be able to problem solve and proactively collaborate with
sales and cross-functionals to support the plant-based base
business and unlock new growth opportunities. The candidate will be
a growth-minded leader who thinks and acts in a disciplined, yet
disruptive way and who can thrive in an ambiguous, fast-paced,
entrepreneurial environment.This position is hybrid and can be
based in either the White Plains, NY or Broomfield, CO areas.Key
Responsibilities
--- Project Leadership - Drive a vision to create and optimize
winning products and packaging. Develop clear insights, brief key
partners (R&I, Packaging, etc) and lead cross-functional teams
in the development and execution of innovations/renovations and
packaging design updates from the ideation stage through
launch.
--- Co-Develop selling initiative to support sales team - Develop
and update Point of Sales Materials and other sales collateral for
Foodservice operators.
--- Support Sales in Customer Relationship Management - Contribute
to sales strategy and support in preparation for major customer
meetings. Represent the Plant-Based brands in customer meetings and
build strong relationships with key customer marketing teams.
--- Business Planning and P&L Responsibility - Contribute to
Annual Planning and monthly Demand Planning cycles. Manage business
performance and key leverage points in P&L (volume, pricing,
variable cost, trade, A&P, productivity) to achieve business
objectives.
--- Conduct assessments of the business environment through
analysis of consumer research, current market conditions and trends
(NPD, Technomic, etc.) and competitor performance to drive to
effective business recommendations and decisions.
--- Develop strong cross-functional relationships through
collaboration with key partners, including R&I, D2D, Strategy &
Insights, Base Business Leads, Finance, Legal and Commercial
Categories.About youAbout You:--- Undergraduate degree required,
MBA a plus
--- 3+ years progressive marketing experience with increasing
responsibility, and a proven track record of success in a base
business roles. Experience in Foodservice a plus.
--- Passion for brands and marketing - solid brand management
skills across all fundamentals
--- Robust experience with syndicated and shipment data sources to
make informed decisions
--- Demonstrated cross-functional leadership - align and lead a
team toward achieving a common goal
--- Strong commercial skills and experience - understanding of
commercial dynamics (trade, pricing, promotions, etc.) and
experience working directly with sales teams
--- Excellent communication skills - verbal, written and executive
presence to clearly communicate objectives broadly
--- Strategic and analytical thinking - translate vision and
strategy into concrete actions
Impact & Cultural Add
--- Results Oriented - High level of energy, passion, drive, and
commitment. Must effectively mobilize teams and stakeholders by
inspiring a sense of urgency and providing clear direction.
--- Effective Collaborator & Communicator - Ability to quickly and
easily build relationships, be an agile learner, and exercise
influence while respecting Danone's values and ways of working.
Strong point of view with the confidence to express it.
--- Comfort with Ambiguity - Ability to handle ambiguity and pivot
as needed due to changing internal and external dynamics.
Comfortable with constant change, with an ability to leverage
ambiguity to think differently.
--- Effective Influencer - growing ability to influence in a
matrixed environment.The base compensation range for this position
is $105K to $115K commensurate with experience. Danone North
America additionally offers a performance-based bonus and has a
strong benefits package including Medical, Dental, Vision,
Prescription Drug Coverage, 401k Plan, Wellness Program, Life
Insurance, Tuition Reimbursement, Flexible Time Off, and Paid
Parental Bonding Leave, among other benefit plan options. To give
our employees flexibility, Danone is a hybrid work environment with
opportunities to work both remotely and in office when
desired.About usAbout Us:At Danone North America, you'll work with
some of the best-known food and beverage brands in the world
likeActivia, Silk, Horizon Organic, Two Good, Oikos, evian, and
Happy Family.You'll be part of the largest Certified B Corp--- in
the world, working together to make sure our brands create real
benefits for people, communities, and the planet. We have 6,000+
employees across the U.S. and Canada. Come join our movement for a
healthier world:One Planet. One Health BY YOU.Danone North America
doesn't just welcome what makes you unique, we value it. We're
proud to be an equal opportunity and affirmative action employer.
All hires to our team are based on qualifications, merit and
business needs. We recruit, employ, train and promote regardless of
race, color, religion, disability, sex, sexual orientation, gender
identity, national origin, age, veteran status, genetic
characteristic or any other protected status. Faithful to our
values of openness and humanism, all of our employees share in the
commitment to engage one another with dignity and respect.
Keywords: Danone, White Plains , Sr./Associate Brand Manager - Plant-Based, Away From Home, Professions , White Plains, New York
Click
here to apply!
|