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Sr./Associate Brand Manager - Plant-Based, Away From Home

Company: Danone
Location: White Plains
Posted on: January 24, 2023

Job Description:

Sr./Associate Brand Manager - Plant-Based, Away From HomeReporting to the Senior Brand Manager - Plant-Based Food and Beverages, Away From Home, the Senior/Associate Brand Manager will be responsible for managing our plant-based brands (Follow Your Heart, So Delicious Dairy Free, Silk) and categories (mayo, dressings, cheese, frozen ice cream/ novelties, beverage) in Foodservice channels. This role requires a marketer with an entrepreneurial style and strong communication and analytical skills. They will have the opportunity to own a wide range of projects that span from strategic planning to portfolio management, operator (B2B) and consumer activation, CRM, P&L optimization, and the basic blocking and tackling of managing an emerging and growing plant-based portfolio.

The ideal candidate has previous brand marketing experience and will be able to problem solve and proactively collaborate with sales and cross-functionals to support the plant-based base business and unlock new growth opportunities. The candidate will be a growth-minded leader who thinks and acts in a disciplined, yet disruptive way and who can thrive in an ambiguous, fast-paced, entrepreneurial environment.This position is hybrid and can be based in either the White Plains, NY or Broomfield, CO areas.Key Responsibilities
--- Project Leadership - Drive a vision to create and optimize winning products and packaging. Develop clear insights, brief key partners (R&I, Packaging, etc) and lead cross-functional teams in the development and execution of innovations/renovations and packaging design updates from the ideation stage through launch.
--- Co-Develop selling initiative to support sales team - Develop and update Point of Sales Materials and other sales collateral for Foodservice operators.
--- Support Sales in Customer Relationship Management - Contribute to sales strategy and support in preparation for major customer meetings. Represent the Plant-Based brands in customer meetings and build strong relationships with key customer marketing teams.
--- Business Planning and P&L Responsibility - Contribute to Annual Planning and monthly Demand Planning cycles. Manage business performance and key leverage points in P&L (volume, pricing, variable cost, trade, A&P, productivity) to achieve business objectives.
--- Conduct assessments of the business environment through analysis of consumer research, current market conditions and trends (NPD, Technomic, etc.) and competitor performance to drive to effective business recommendations and decisions.
--- Develop strong cross-functional relationships through collaboration with key partners, including R&I, D2D, Strategy & Insights, Base Business Leads, Finance, Legal and Commercial Categories.About youAbout You:--- Undergraduate degree required, MBA a plus
--- 3+ years progressive marketing experience with increasing responsibility, and a proven track record of success in a base business roles. Experience in Foodservice a plus.
--- Passion for brands and marketing - solid brand management skills across all fundamentals
--- Robust experience with syndicated and shipment data sources to make informed decisions
--- Demonstrated cross-functional leadership - align and lead a team toward achieving a common goal
--- Strong commercial skills and experience - understanding of commercial dynamics (trade, pricing, promotions, etc.) and experience working directly with sales teams
--- Excellent communication skills - verbal, written and executive presence to clearly communicate objectives broadly
--- Strategic and analytical thinking - translate vision and strategy into concrete actions

Impact & Cultural Add
--- Results Oriented - High level of energy, passion, drive, and commitment. Must effectively mobilize teams and stakeholders by inspiring a sense of urgency and providing clear direction.
--- Effective Collaborator & Communicator - Ability to quickly and easily build relationships, be an agile learner, and exercise influence while respecting Danone's values and ways of working. Strong point of view with the confidence to express it.
--- Comfort with Ambiguity - Ability to handle ambiguity and pivot as needed due to changing internal and external dynamics. Comfortable with constant change, with an ability to leverage ambiguity to think differently.
--- Effective Influencer - growing ability to influence in a matrixed environment.The base compensation range for this position is $105K to $115K commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.About usAbout Us:At Danone North America, you'll work with some of the best-known food and beverage brands in the world likeActivia, Silk, Horizon Organic, Two Good, Oikos, evian, and Happy Family.You'll be part of the largest Certified B Corp--- in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world:One Planet. One Health BY YOU.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

Keywords: Danone, White Plains , Sr./Associate Brand Manager - Plant-Based, Away From Home, Professions , White Plains, New York

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