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Consumer Insights Sr. Manager, Portfolio Analytics Strategy & Capability

Company: PepsiCo
Location: White Plains
Posted on: September 8, 2019

Job Description:

Auto req ID: 186288BRJob DescriptionAs part of the PBNA Portfolio Insights Strategy & Capability Team within PepsiCo, you must demonstrate the ability to become a trusted adviser and thought leader to the business. You should be experienced in enrolling and engaging leaders in best practices for unlocking consumer and market insights to architect the portfolio, fuel strong business performance and identify sustainable innovation opportunities. You must be collaborative and able to work cross-functionally to contribute to the development of multi-year brand and portfolio growth strategies while also developing best practices to unlock efficiencies in the teams’ day-to-day decisions. You should be experienced in applying category, shopper, trend and consumer insights to influence these decisions and have the passion to see insights through to action. Additionally, you must have a drive to seek-out and trial emergent methodologies while maximizing value contracted with existing partners.The Sr. Manager, PBNA Portfolio Analytics Strategy & Capability will report to a Sr. Director, PBNA Portfolio Insights Strategy & Capability in the PBNA Marketing Division of PepsiCo, located in White Plains, NY.This role will lead a two-pronged Analytics agenda: 1) maximizing value of existing data sources and methodologies through advancing approaches, metrics, automation, etc while scaling impact with cross-functional partners and 2) seeking future-proofed best practices to pilot and scale for the organization (measurement, modeling).Key Accountabilities:While there are many accountabilities specified below, most importantly, this person must passionately seize a role of influence across a network of extended commercial, media and marketing partners to develop best practice tools/approaches focused on simplify diagnosing, forecasting and then acting upon metrics that matter most to our business.Build workplans and prioritize associated budget needs to deliver against business objectives.Leverage strong grasp of syndicated scanner and panel data to streamline scorecarding across functions and clarify metrics that matter for each.Apply strong connection to industry/field advancements in bringing in new vendors to considerThrough deep understanding of advanced analytics tools such as marketing mix, price elasticity, incrementality modeling and market structure lead efforts to advance and hone these capabilities.Deliver predictive modeling to help drive forward-looking investment choices.Demonstrate broad understanding of how various cross-functional partners leverage advanced analytics tools.Partner with cross-functional teams and GBG (Global) counterparts to explore, shape and scale best practices.Manage an Associate ManagerSkills & Behaviors ProfileQualifications/RequirementsExpertise in IRI/Nielsen scanner and panel dataExperience with advanced analytics using statistical modeling techniques like multi-variate regression analyses and analysis of co-variance.Experience with forecastingBias for action and ability to drive through ambiguityManagerial experienceStrong initiative and results orientationAbility to translate market dynamics to insightStrong influencing, communication and storytelling skillsStrong strategic thinking and problem solvingCollaboration / teamwork skills; experience in matrix environment(s)Excellent project and budget management skillsMinimum Requirements:9+ years total experience as an analytics professional; 4+ years of relevant marketing research experience with a consumer packaged goods company; Bachelor’s Degree; Advanced Degree preferredExperience setting and leading cross-methodology insights agendas, well versed in research methodologies and possesses the ability to apply research to address business challengesRelocation Eligible: Not Eligible for RelocationJob Type: RegularAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityOur Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO PolicyPlease view our Pay Transparency Statement

Keywords: PepsiCo, White Plains , Consumer Insights Sr. Manager, Portfolio Analytics Strategy & Capability, Other , White Plains, New York

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