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Senior Brand Communications Manager - Pepsi TM

Company: PepsiCo
Location: White Plains
Posted on: September 8, 2019

Job Description:

Auto req ID: 189278BRJob DescriptionPepsi TM is seeking a dynamic, highly collaborative and creative marketer with a passion for marketing communication. The ideal candidate will have significant experience in the fields of digital advertising, creative development, media planning, and culture marketing. This person will help bring cultural relevance and consumer resonance to Pepsi TM, while positioning the brand for success in an ever-changing marketing environment.This role is a part of the Pepsi TM Marketing Communications team, which is focused on building brand equity, product awareness, and consumer demand for Pepsi products. As part of this team, the role is responsible for the development and execution of culture campaigns. Culture campaigns encompass the full Pepsi portfolio and focus on communicating higher order consumer and emotional benefits. Success in this role represents itself through improved brand perception and strengthened consumer pull at retail.The Senior Brand Communications Manager - Pepsi TM role will:Be a critical member of Brand Communications team, specifically focusing on Pepsi TM social media marketing and help lead key initiatives in support of the achievement of current year volume, sales, and brand engagement targets for the brand.Collaborate and partner with internal/external resources (agency partners, media, PR, Insights, Analytics, legal, trademark, public relations, etc) to deliver against Pepsi’s marketing imperatives around earned media and cultural relevance.Develop Pepsi TM’s approach to key cultural touchstones that the brand can leverage to bring campaigns to life: this will include music, sports, and entertainmentDevelop short to mid-term plans in Culture Marketing around sports, entertainment, and music platform/properties integration(s) and activation(s)Support development of Pepsi TM Comms plans, including concept development, consumer engagement opportunities, digital/social marketing deployment, and influencer marketing.Education/CertificationsQualifications/RequirementsMinimum Qualification: Undergraduate DegreeMBA with a concentration in Marketing a plusWork Experience:Minimum of 6-8 years prior Digital Marketing and/or other relevant experienceSkills/Capabilities:Ability to effectively work and collaborate on cross-functional teamsExcellent multi-tasking, project management, and prioritization skillsStrong attention to detail, self motivated and curiousFluency in and passion for Sports, Music and Entertainment.In-depth knowledge of the current digital and social platforms creative and media best practicesAbility to track and act on consumer and social media trends in real timeExperience in digital and social media paid media planning, analytics, and optimizations.Idea-first thinking, with track record of earned media success a plusKnowledge on data collection and CRM best practices a plusSEO and SEM experience a plusRelocation Eligible: Eligible for Standard RelocationJob Type: RegularAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityOur Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO PolicyPlease view our Pay Transparency Statement

Keywords: PepsiCo, White Plains , Senior Brand Communications Manager - Pepsi TM, Other , White Plains, New York

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