Vice President of Digital Marketing & Ecommerce

Company: Michael Page
Location: White Plains
Posted on: March 17, 2023

Job Description:

VP of Digital Marketing & Ecommerce will execute and manage digital marketing activities and be accountable for the P&Ls for the DTC and Amazon channels. Looking for a data-driven analytical person who understands how to grow a digital business.Client DetailsMy client is an award-winning apparel brand that has developed pioneering cooling and heat-relief technologies to improve performance and recovery for active consumers everywhere. In early 2022 they were acquired by a NY-based private equity firm that invests in established, profitable, and fast-growing middle-market consumer businesses. They hired a new CEO with the investment thesis to scale with a best-in-class management team. This role would report directly to the CEO and be part of the C-suite team.DescriptionDigital Campaigns (DTC)

• Driving DTC channel (Shopify)
• Manage current agencies across all digital channels including but not limited to:
  • PPC
  • Paid Social
  • Programmatic
  • Native
  • Affiliate
  • Video
  • Retargeting
  • Social Media
  • Email and SMS
  • Review and refine media plans
  • Set performance goals and KPIs
  • Review performance reports and KPIs
  • Work with agencies to optimize campaignsWebsite and CRM
    • Work with senior management, web developers and service providers on remake of the website and optimized customer journey, tech platform and marketing automation
    • Monitor and drive website performance
    • Work with digital agency on
      • CRM to drive LTV
      • SEO including contentMarketplaces (Amazon)
        • Manage current Amazon agency to merchandise on the platform including:
          • Brand Store
          • Product listings
          • Brand Story
          • A+ content
          • Paid Advertising
          • Sponsored Brands
          • Sponsored Products
          • Sponsored Display
          • DSP
          • Audio and Video Ads
          • Promotions
          • SEO
          • Review and refine merchandise and media plans
          • Set performance goals and KPIs
          • Review performance reports and KPIs
          • Work with agency to optimize campaignsProfileQualifications/Skills
            • Bachelor's degree in marketing, business, or a related field
            • Minimum of 7 years' experience in driving customer acquisition and retention for a DTC business
            • Strong data and analytics experience
            • Experience with Amazon is a nice to have
            • Experience working for omni-channel consumer brands
            • Experience working with a private-equity business
            • Experience managing external agencies
            • Executive-level presentation skills and ability to handle high-level client interactions
            • Strong interpersonal, relationship-building, and negotiating skills
            • High level of proficiency with Microsoft Office (Excel, Outlook, PowerPoint)Job OfferCompetitive base salary, annual bonus, and equity in the company.MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Keywords: Michael Page, White Plains , Vice President of Digital Marketing & Ecommerce, Other , White Plains, New York