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Marketing Coordinator

Company: World Fuel Services Corporation
Location: White Plains
Posted on: June 9, 2021

Job Description:

At World Fuel Services, our employees are the key to our global success.We are industry leaders due to the innumerable talents of our approximately 5000- strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.

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World Fuel Services, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Marketing Coordinator - Events & Marketing Support

This position is an opportunity for a marketer with event experience who wants to expand further in their marketing skills. Working within a cross-functional team of marketers across the globe, this role helps build scalable event programs (virtual and in-person), to support business growth objectives and customer retention. Supporting the Global Marketing Operations Team at every level with projects, tasks, and more will expand your current skills and help acquire new ones.

Responsibilities:

  • Events
  • Plan, promote, and execute an array of marketing events and webinars from end-to-end with a team of global Marketing Managers. This includes measuring the effectiveness of the marketing activities supporting the events and the ability to think strategically and orchestrate many moving parts.
  • Collaborate in the creation of marketing assets (website offers, email templates, landing pages, banners, etc.) to activate across digital channels to amplify our event presence.
  • Help evaluate and manage external event vendors.
  • Help track spend within allocated budget and build effective reports to determine performance and ROI of events.
  • Work with team members to support the orchestration of high-impact integrated marketing campaigns to support the events.
  • Partner with sales for pre and post event outreach messaging, event booth staffing, and lead flow management to maximize conversions and identify areas of improvement.
  • Responsible of planning, communication, and event execution of Trade Shows, Customer Special Events, and virtual events, i.e., Webinars. Plan effective approaches to drive traffic through campaigns across email, web, social, paid media channels, and more. Collaborate closely with internal and external key stakeholders.
  • Manage the relationships and contracts with event partners along with the Project Manager.

  • Marketing Support
  • Work together with the Marketing Manager and utilize project planner tools to track milestones and progress to provide updates to the Marketing Land Team as the event details progress.
  • Support the Marketing Operations Team in Lead Management, SEO, Reporting, Contact Data Management, Email Campaigns, Newsletters, Collateral Management, etc. Excellent opportunity to expand your current skill set.

Requirements:

  • Have 2+ years of proven experience in B2B and/or B2C event marketing.
  • A self-starter attitude and team player, able to accept direction, yet work independently.
  • Working experience with social media platforms.
  • Working knowledge of CRM platforms, i.e., Salesforce, Microsoft Dynamics, etc.
  • Working experience with marketing communication tools, i.e., Eloqua, Marketo, Pardot, or HubSpot will be a plus.
  • Comfort with presenting reports and communicating event efforts with key stakeholders.
  • The ability to work effectively in a dynamic and ever-changing environment within multiple time zones.
  • Prioritization and time management skills.
  • Excellent communication skills.
  • Bachelor's degree in Marketing, Communication, or equivalent marketing experience.

Keywords: World Fuel Services Corporation, White Plains , Marketing Coordinator, Other , White Plains, New York

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