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Global Marketing & Communications Leader

Company: Verisk Analytics
Location: White Plains
Posted on: June 4, 2021

Job Description:

As one of the original innovators in lending, credit, fraud, and spend analytics, Verisk Financial integrates one of the industry's largest sets of data to help banks, financial regulators, retailers, and media companies grow their businesses. We combine data with predictive analytics to uncover new consumer and business insights and integrate this data with the most technologically advanced platforms.

Verisk Financial | Argusis a leading provider of intelligence, decision support solutions, and advisory services to financial institutions across the global commerce ecosystem. Our clients include more than 50 top U.S., Canadian, and other international financial organizations, regulators, payment providers, merchants, and media. Argus is the leading source of segment-level portfolio management benchmarking data, analytics, models, and advisory services. We maximize value delivery to clients by combining proprietary data sets, cutting-edge software and analytic tools, domain expertise, and our unique results-oriented approach. Customers worldwide use our services for tailored data management solutions that include business intelligence platforms, profile views, mobile data solutions, enterprise database services, and fraud risk scoring algorithms for marketing, fraud, and risk mitigation. Our clients gain competitive advantage from our exclusive focus on leveraging global best-in-class analytics and methodologies to help achieve their business and regulatory objectives.To learn more about Argus please visit us at:www.argusinformation.com.We are proud to be a part of the Verisk family of companies!

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our "returnship" program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work Certification for the fifth consecutive year. We've been recognized by Forbes as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

  • Leads, guides, and directs all activities of the Marketing and Communications Department.
  • Prepares, reviews, and manages marketing budgets, allocating resources for optimal results.
  • Develops and implements internal and external marketing and communication strategies, establishing and monitoring key KPI's of success.
  • Builds marketing business plans that support revenue goals. Works closely with business unit leaders, product owners, business development team and subject matter experts to create collateral and targeted messaging that drives the desired engagement.
  • Manages Verisk Financial Intranet, crafts meaningful and relevant messaging and content for employee huddle and other President led Town Hall meetings.
  • Completes all responsibilities as outlined on annual Performance Plan.
  • Completes all special projects and other duties as assigned.
  • Must be able to perform duties with or without reasonable accommodation.
  • 10+ years of professional marketing experience with 7+ years' experience managing high performing marketing teams.
  • Knowledge of both earned and paid marketing tactics with specific focus on e-marketing, social media, SEO and B to B best practices in generating leads. Experience in setting strategies to optimize use of campaign automation tools (i.e. Pardot a plus).
  • Leadership experience in marketing and communications with a thorough knowledge of marketing principles, product go-to-market campaign development and creative content design, along with a demonstrated track record of successful performance.
  • Excellent verbal and written communications skills
  • Bachelor's degree in Business or equivalent in Marketing and/or Business Communications. MBA in Marketing a plus.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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Keywords: Verisk Analytics, White Plains , Global Marketing & Communications Leader, Other , White Plains, New York

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