Senior Associate, Digital Analytics #83419
Company: New York Life Insurance Co
Location: White Plains
Posted on: June 4, 2021
When you join New York
Life, youre joining a company that values development, career
growth, collaboration, innovation, and diversity & inclusion. We
want employees to feel proud about being part of a company that is
committed to doing the right thing. Through various resources and
programs, you can grow your career while developing personally and
New York Life Group Membership division is looking
for a digital analytics specialist to help oversee the analytics
operations and data analysis of our online insurance application
portal and other digital assets. The candidate will understand how
to interpret and present data from our multi-client analytics
technically skilled professional with solid business acumen will
focus on transforming data
into clear presentations and explaining the stories behind the
data. The position requires a well-rounded set of technical skills
(analytics tagging and system troubleshooting) along with competent
data analysis, data visualization and presentation
- Implement and maintain tagging
and data structures across digital assets utilizing data-layers to
ensure proper data collection. (Adobe Analytics and Adobe
- Work closely with developers to
ensure analytics code follows best practices and is implemented
- Support and develop processes and
documentation for tagging, testing, QA and reporting. Advise on
testing protocols and practices to ensure testing needs are
- Benchmark performance across
customer journeys and marketing campaign data to establish and set
baselines for Key Performance Indicators (KPIs) and KPI
- Report on key metrics, analyzing
and interpreting trends such as conversion data, customer journeys,
funnel analysis and multi-channel attribution to help deliver
insights and improve marketing effectiveness.
- Develop Adhoc reports and
dashboards to meet clients needs.
- Help develop A/B testing and
website template optimization strategy.
- Help define business and
technical requirements and objectives to drive improvements to web
traffic, conversion, engagement and retention.
- Advise and lead data integration
efforts with additional systems and modules to support an ongoing
roadmap of analytics improvements and marketing functionality (e.g.
Adobe AEM, Campaign, Target, Audience Manager,
- Manage partnerships with vendors
and other stakeholders.
- Knowledge of SAP Crystal Reports
for comparison and/or integration of data from other
- Knowledge of Adobe Analytics and
Adobe DTM/Launch preferred. Google Analytics experience will be
- Passion for interpreting and
transforming data into meaningful insights and
- Strong data visualization skills.
Ability to present complex ideas and concepts.
- Working knowledge of various
business and marketing systems and concepts including CRM, Excel,
Email, SQL, SEO, Paid Search, Social and Ad
- Evangelize best-practice
approaches for managing Adobe Analytics.
HTML, CSS, jQuery, Data layers (minimal working knowledge is
- Bachelor degree minimum (2-5 yrs)
- Computer Science, Mathematics, Marketing or an analytical /
Recognized as one of
Fortunes Worlds Most Admired Companies, New York Life is
committed to improving local communities through a culture of
employee giving and volunteerism, supported by our Foundation. We
invite you to bring your talents to New York Life, so we can
continue to help families and businesses Be Good At Life. To learn
more, please visit LinkedIn, our
the Careers page of
Job Requisition ID:83419
Keywords: New York Life Insurance Co, White Plains , Senior Associate, Digital Analytics #83419, Other , White Plains, New York
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