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Senior Director of Marketing - Foodservice Digital, Online Ordering & Delivery

Company: Pepsi
Location: White Plains
Posted on: September 12, 2020

Job Description:

Senior Director of Marketing - Foodservice Digital, Online Ordering & Delivery

P Senior Director of Marketing - Foodservice Digital, Online Ordering & Delivery Description

Auto req ID: 214915BRJob DescriptionAn exciting opportunity exists for a proven, dynamic leader to lead the transformation of the digital, delivery and online ordering marketing capability into a strategic growth platform for PepsiCo Foodservice and our customers. This role will focus on establishing the strategic vision and growth plans, forming new partnerships, and executing marketing programs - together with our customers, tech partners, and delivery aggregators. Reporting to the Chief Marketing Officer for Foodservice, this individual will work closely with the Customer, Brand, and Strategy teams to build a competitively-advantaged growth agenda that increases beverage and snack attachment rates, drives incremental new business & enhanced brand building and creates a long-term sustained advantage.The Foodservice Division is looking for change-agents who thrive on building digital marketing strategies and programs to delight customers with consumer-centric marketing. This Senior Director of Marketing - Foodservice Digital, Online Ordering & Delivery will also lead the development of the PepsiCo Foodservice Digital annual plan, including partnership development and annual marketing plans to achieve both short and long-term financial and strategic objectives. We are looking for strategic thinkers with creative passion and a proven track record in online ordering & delivery in the restaurant space.Primary Responsibilities:* Lead the transformation of PepsiCo Foodservice Marketing to be a strategically advantaged, data-driven growth channel for our Brands and Customers which meets the changing needs of tomorrow's food and beverage (F&B) consumer* Develop and implement the PepsiCo Digital, Online Ordering & Delivery strategy for our Foodservice business, integrating consumer and customer need to deliver against short and long-term growth opportunities. This includes Business Reviews, Strategic Plans and Annual Operating Plans* Develop a clear strategy for how to use data & analytics to optimize business decisions* Build a network of strategic partners and customers to champion the Digital, Online Ordering & Delivery capability to build trust, understand key business drivers, and act with urgency against priorities* Build annual marketing calendars to drive customer traffic and beverage & snack incidence* Build an advantaged position with customers and the industry with proven efficiency / ROI* Identify partners to build future capabilities in direct to consumer (DTC) and emerging growth platforms. Cultivate internal relationships with Customer, Brand, and Innovation teams to bring channel-optimized products and programming to our customers and partners* Manage and develop relationships with key agency partners to develop programs and content* Co-develop additional partnership opportunities* Lead the development of system tools, training and processes, and support Sales* Build a high-trust, collaborative culture of empathy, curiosity, speed, and ownership* Act as the voice of Digital Foodservice for PepsiCo to establish a strong voice in the industry#LI-USAQualifications/Requirements* Bachelor's Degree required (Commerce, Marketing preferred); MBA strongly preferred* 15+ years plus years of Brand, Customer, Digital Marketing with specific experience in Online Ordering, Delivery or Aggregators, and E-Commerce* Proven impact in driving digital transformation with data as a strategic lever and advantage* Growth mindset and strong team culture builder and collaborator* Proven successful Customer experience* Self-starter with strong ownership, a bias for action, and the ability to lead independently* Solid organizational and project management skills - able to establish priorities, strong detailed execution, and ability to multi-task* Ability to lead/influence cross-functional teams* A combination of CPG and Restaurant Marketing experience strongly preferred* Relocation is not offered for this position* This position is limited to persons with indefinite right to work in the United States#LI-USARelocation Eligible: Not Eligible for RelocationJob Type: RegularAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityOur Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO PolicyPlease view our Pay Transparency Statement

Associated topics: ad, alumni, cmo, event, festival, hospital, policy, public, social media, solicitation

Job Information

Job ID: ba5122c0-12274392776

Location:

White Plains, New York, United States

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Keywords: Pepsi, White Plains , Senior Director of Marketing - Foodservice Digital, Online Ordering & Delivery, Other , White Plains, New York

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