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Byram Web & Digital Marketing Analyst

Company: Byram Healthcare Centers Inc
Location: White Plains
Posted on: November 12, 2021

Job Description:

At Owens & Minor, our Mission is simple: empowering our customers to advance healthcare. Our teammates continue to play an essential role in the global fight against COVID-19 by working to ensure our healthcare customers have what they need, when they need it, enabling them to focus on the critical task of providing patient care. As a Fortune 500 company with over 15,000 teammates in over 70 countries, Owens & Minor remains laser-focused on delivering on our Mission throughout COVID-19 and beyond. Our $9-billion business includes our Global Solutions and Global Products segments, with core offerings structured across three pillars of excellence: Products, Services, and Distribution. Our people are the power that propels us. As we continue to navigate unprecedented circumstances, teammate safety remains our top priority, and all of our facilities have implemented enhanced safety and sanitation protocols. Just as our teammates are dedicated to empowering healthcare around the world, Owens & Minor is dedicated to providing the kind of culture and benefits that empower teammates to grow their careers and enjoy the rewarding work they do every day. Owens & Minor benefits are applicable to Full Time Regular and Permanent Teammates, and include:Medical, dental, and vision insurance, available on first working day401(k), eligibility after 30 days of employmentEmployee stock purchase planTuition reimbursementDevelopment opportunities to grow your career with a global companyJOB SUMMARYDevelops and manages in-depth analysis and reporting of Byram Healthcare's digital properties and online campaigns including search engine marketing (SEM) and optimization (SEO), emails and social media, to maximize user behaviors and drive business results. This individual will be the subject matter expert on Web analytics, online user experience behaviors, data analysis and performance reporting. He/she is responsible for implementing and measuring key performance indicators (KPIs) for each digital property and product therapy (E.g., Diabetes), building dashboards, competitive benchmarking and trending, and for communicating key metrics and findings to the leadership team and business partners. This person champions the use of data to help drive strategic decisions regarding digital properties, campaigns, and our online customer experience.RESPONSIBILITIESDefine and develop best practice key performance indicators and metrics to drive aggressive growth through digital properties, marketing programs, and conversion rate optimization of the user experience.Develop dashboards and reports to measure visitor traffic patterns, conversions, campaign ROI, navigation behavior, site search, abandonment, product and category testing, site visitor feedback and surveys.Develop business requirements and lead the migration from Google Analytics Universal to Google Analytics 4 (GA4).Automate current weekly and monthly digital analytics reporting utilizing 3rd party API solutions such as Google Analytics API Connector, Google Ads API Connector, Bing's API, etc.Assist in increasing website traffic and conversions through expert knowledge and insights as well as quantitative analysis of visitor behaviors, multivariate testing, and online surveys. Benchmark against industry research and competitive intelligence.Manage set up and tracking of web analytics using Google Tag Manager (GTM) for websites, Apps, order intake forms, paid search, 3rd party display ads, on-site promotions, on-site manufacturer media campaigns, email campaigns, paid social ads, social media channels and for SEO. Also manage install of analytics tags via source code through digital agency as needed.Develop standard tracking methodologies, document processes for web analytics requests, implementation procedures, delivery of reports, as well as quality assurance of data accuracy and integrity. Monitor site usability including abandonment points, bounce rates, issues with information architecture and taxonomy, and make recommendations for improving the online customer experience.Develop site performance monitoring reports identifying slow loading pages and assist in troubleshooting until resolved for byramhealthcare.com, mybyramhealthcare.com and breastpumps.byramhealthcare.com.EDUCATION & EXPERIENCEBachelor's degree or higher in digital marketing, business analytics, statistics, computer science or related field.Minimum 3 years of experience managing web analytics business performance reporting for e-commerce, lead generation and online promotions.Certifications in Google Analytics, Google Data Studio, Google Tag Manager or a recognized web analytics association. Basic experience with JavaScript, CSS & HTML5.Or any combination of relevant education and experience to meet the above requirements.KNOWLEDGE, SKILLS, & ABILITIESProven experience driving change through disciplined use of web analytics to measure online campaigns, visitor behaviors and website user experience. This includes web, mobile, App, email, PPC, display, email, social and search engine optimization.Ability to produce insightful and relevant quantitative analysis and reports that clearly articulate key finding to senior management.Experienced in developing automated dashboards that leverage 3rd party APIs to integrate data.Strong experience with web analytics tools and with migrating / implementing Google Analytics tags across multiple sites and mobile Apps.Experience analyzing and managing paid search and SEO initiatives, multivariate testing, multi-channel, and integrated marketing campaigns.Knowledge of and expert-level experience in:Ad-serving and web analytics tools and the Google Marketing Platform (Analytics, Data Studio, Search Ads/Display 360, Tag Manager, etc.)A/B testing tools such as Google Optimize, Visual Website Optimizer, Optimizely or similarWeb optimization and analytics tools such as CrazyEgg, Hotjar or similar.Content management systems such as Sitecore, Drupal and Adobe Experience ManagerData visualization tools such as Google Data Studio, Tableau or IBM CognosCommunicates effectively and persuasively, both verbally and in writing. Manages time effectively through strong organization, multi-tasking, time management, and project management skills. Demonstrated skill and confidence in proactively building relationships both internally and externally. Entrepreneurial proactive mindset that loves data and welcomes the challenge in developing ROI reporting.Manages time effectively through strong organization, multi-tasking, time management, and project management skills.Demonstrated skill and confidence in proactively building relationships both internally and externally.Ability to domestically travel up to 10%Ability to work various shifts.May work extended hours on occasionIf you feel this opportunity could be the next step in your career, we encourage you to apply.Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.Note: Owens & Minor is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at our Company via email, the Internet, or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of our Company. No fee will be paid in the event the candidate is hired by our Company as a result of the referral or through other means.by Jobble

Keywords: Byram Healthcare Centers Inc, White Plains , Byram Web & Digital Marketing Analyst, IT / Software / Systems , White Plains, New York

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