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Brand Director

Company: R.E.D.D.
Location: New York
Posted on: November 20, 2019

Job Description:

R.E.D.D. Brand DirectorSummaryThe Brand Director will be responsible for all marketing activity including brand strategy, packaging design, retail support, digital marketing, field marketing and PR. A true "general athlete," - this individual will also work with the cross-functional team on forecasting, budgeting and analysis. They will support sales efforts by creating selling stories, attending key meetings and developing marketing programs that support key customers. The brand director will report to the CEO and be responsible for managing one full-time employee and several part-time employees. They will bring radiant energy to the team.Job ResponsibilitiesBrand Stewardship: Own brand guidelines and brand voice. Ensure brand standards are met in packaging, internal and external communications, collateral.Marketing Communications: Lead marketing communications to ensure brand voice is expressed and tactics are effective and efficient.Field & Shopper Marketing: Support customers by creating and executing effective field and shopper marketing programs. Manage field marketing managers.PR & Events: Lead public relations efforts and event sponsorship and participation.Digital Marketing: Oversee digital marketing including ecommerce, Amazon sales, social (organic and paid), digital media and email. Manage Digital Marketing Manager. -Business Management: Own and understand business planning, performance and tracking. Ability to drive topline sales and profitability.Sales Support: Create and deliver selling story in partnership with Vice President of Sales, attend customer meetings when necessary.Job requirements10-15 years in consumer packaged goodsEntrepreneurial spirit, passion for plant-based natural productsGreat attitude, dynamic marketerBased in NY area

Keywords: R.E.D.D., White Plains , Brand Director, Executive , New York, New York

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