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Integrated Marketing Manager

Company: Danone North America
Location: White Plains
Posted on: September 11, 2019

Job Description:

Have you heard of Danone North America*

We make delicious & responsibly-produced foods & beverages that nourish people s lives. We formed in April 2017, when Danone acquired WhiteWave Foods and united two companies in North America with a shared commitment to purpose, growth, and good food. We are committed to redefining success in business as the largest Certified B Corp & public benefit corporation in the world. We are passionate change-agents united and motivated by making a positive impact every day. Our products are everywhere & include everyone. Some of our loved & trusted brands include: Dannon, Activia, Horizon Organic, Happy Family, International Delight, Silk, Vega, Oikos, Light & Fit, So Delicious Dairy Free, Stok, Two Good, Wallaby Organic, Left Field Farms, Good Plants Dairy Free, Yo Crunch, Evian & Nutricia. People join & stay at Danone North America because they can find both professional & personal fulfillment in their daily experience. And our benefits aren t too shabby either -- think flexible (unlimited) time off & up to 26 weeks of paid parental leave to name a couple!

Please join us in nourishing lives & inspiring a healthier world through food!

Learn more @ www.danonenorthamerica.com

The Integrated Marketing Manager serves as a strategic guide for the Brand team, stewarding the development of holistic communications assets and plans that are built to deliver a balance of broad reach and precision targeting, integrated across a wide array of media vehicles, to drive human connections with consumers when and where they're most receptive. This position establishes the overall integrated marketing vision for the brand, drives understanding and application of brand building fundamentals, and oversees the development of relationship marketing. This position is also responsible for the overall coaching and development of their integrated marketing team, managing career paths and training for Associate Managers and Specialists. This individual must have knowledge of multiple digital/social marketing tactics across multiple communication channels (or relationship platforms), must have a passion for social media, content, social culture and the consumer.

* Works with a variety of agency partners (creative, influencer, CRM, promotions, media) to develop IM plans and creative tactics/executions that meet Brand's marketing objectives and aligns with brand positioning and creative campaign. Connects the dots across integrated marketing channels to ensure they create a cohesive brand marketing plan.
* Develops Annual/Quarterly Integrated Marketing Strategy in partnership with brand
* Oversees the development of annual Integrated Marketing plans and oversees integration for specific programs/initiatives (culture hacking activations) and coaches the Assoc. Manager on their ownership of the Integrated Marketing planning component of any plan inputs
* Leads integration of Brand across multiple product segments/BUs
* Keeps closely connected with the Media Connections and Strategy & Insights team through integrated plan and campaign development process
* Takes an ecosystem wide approach to campaign content, partnering with lead creative agency and internal content team. Stays abreast of competitive developments, trends and best practices in creative and production.
* Maintains a deep understanding of channels and tactics across consumer engagement and integrated marketing landscape - media, sponsorship, PR, traffic, creative services, packaging, digital marketing, insights and research, analytics, shopper marketing, consumer promotions
Brand Building Steward
* Leads Agency Relations (with Brand) building cross functional relationships to foster trust and transparency. Works with CE Director to assess agency relationships and processes.
* Supports the deployment of processes and training by Brand Academy and oversees adherence by Brand/ Integrated Marketing (i.e. brief writing, creative evaluation, and creative development process).
* Collaborates with other members of the Brand Elevation team, specifically internal Studio team, Strategy and design managers to ensure brand equity consistency
* Shepherds of brand building best practices and coaches Assoc. Manager in developing capabilities in briefs, production, creative reviews, and media plans.
* Serves as primary point of contact for Brand Directors
* Actively participates in brand foundations development, and briefing process, and acts as brand steward in campaign development and production process.
Relationship Marketing
* Develops a RMM approach for the BU and serves as the evangelists for the RMM culture, inclusive of the 4C's (Catch-Connect-Close-Continue) model. Ensures the team is leveraging the RMM and 4C's in planning and presentations.
* Oversees the development of the Channel Strategy inclusive of all Consumer Promotions and Social/Digital tactics & programs. Coach Assoc. Manager in owning the development for RMM approach, ensure strategy aligns with overall business goals.
* Oversees the development of various social and digital marketing tactics, such as: Influencer/Blogger programs, social content development, Website updates, email marketing strategy & execution
* Sets the goals and KPIs per campaign initiative and ensures regular reporting and optimization based on results.
* Stays up-to-date on marketing trends, emerging platforms and capabilities, constantly mining for opportunities to build our brands, improve brand personality, engagement and growth across all consumer touchpoints
* Overall ownership and perspective of CE budget as it fits in to total Brand Marketing budget with working knowledge of brand financial goals. Works with Specialists to adjust plans as budget targets change throughout the year.

* B.A. or equivalent.
* Strong understanding of Marketing Strategy and Consumer-centric Marketing frameworks preferred
* Minimum 5-7 years in Integrated Marketing- on either agency or client-side - or Brand Marketing role
* Experience working with Brand leaders to develop integrated marketing plans that meet Brand objectives
* Experience working with internal and/or external creative teams to produce holistic brand assets that can be leveraged across entire ecosystem
* Experience with paid media, website and CRM strategy. Experience creating content and analyzing/reporting-out results, leading paid search and social campaign, leading influencer/blogger/loyalty campaigns
* Knowledge of consumer promotions tactics and vendors
* Ability to proactively and collaboratively work with others in a cross-matrix organization
* Strong written and verbal communications skills
* Strong ability to manage Department budgets and strong understanding of Finance/Accounting process (i.e. Month end close, accruals)
* Strong organizational and project management skills and ability to manage multiple projects and deadlines in a fast-paced environment. Flexibility to deal with changes and pressure.
* Friendly disposition and positive attitude.
* Strong MS Excel, PowerPoint and Word skills.

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com.

Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.



Nearest Major Market: White Plains
Nearest Secondary Market: New York City
Job Segment: Equity, Marketing Manager, Manager,

Keywords: Danone North America, White Plains , Integrated Marketing Manager, Executive , White Plains, New York

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