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Marketing Manager - Water+ Innovation

Company: Pepsico
Location: White Plains
Posted on: July 8, 2019

Job Description:

Auto req ID: 184911BRJob DescriptionAs part of PepsiCo Beverages North America (PBNA), the WATER+ portfolio is critical in ensuring we are positioned to meet the current and future demand of consumers. WATER+ is one of the most dynamic and critical beverage categories, where there is a strong need to build brands that connect with consumers. The PepsiCo PBNA WATER+ team is comprised of a variety of water solutions, ranging from established $1BN+ brands like Aquafina, to newly created brands like LIFEWTR and bubly as well as nascent brands that are on the horizon. bubly sparkling water launched in 2018 and is leading W+ growth with-in the PBNA portfolio and the unsweetened sparkling category. PBNA has a bold aspiration to grow bubly exponentially over the next few years both in sales and in consumers hearts. This requires bold and innovative thinking that will translate to new platforms and integrate broadly with consumers ever-evolving lifestyles and values.Beyond bubly, premium source water is one of the fastest growing segments in the category. This is a distinct space from mainstream and an incremental consumer to the existing W+ portfolio. The team is currently strategizing around how to best participate in the market via new brands and/or partnerships. This is a top white space priority for PBNA.The Marketing Innovation Manager is responsible for partnering with the broader W+ team and cross functional experts including insights, R&D, finance, supply chain, legal, corporate ventures, division teams, etc. This person will lead the concept refinement, development and commercialization of bubly's 2021+ innovation pipeline. The Innovation manager will also determine the most viable product/pack solutions for a new premium sparkling beverage. This person will then lead the commercialization of the preferred solutions and ready for launchKey AccountabilitiesThe position will report directly to the SR Director of Strategy & Innovation for Water+Refine bubly's 2021 lead innovation concept via direction and oversight of consumer learning agenda, product development, branding, package design, regulatory, legal & economicsPartner across the matrix to commercialize lead innovation proposition via stage gate processCollaborate with brand commercial to influence commercial leadership and division teams on most viable commercial strategy and ideal launch plansCollaborate closely with brand communications on optimum consumer support plan to drive awareness of new bubly propositionPartner with Sr. Director to recommend optimal path forward on new premium sparking water opportunityAct as Sector lead to division teams in need of a timely premium sparkling water solution for key markets by providing oversight and expertise on consumer needs, occasions and benefits in the spaceLead broader premium sparkling water strategy & pipeline recommendation beyond immediate competitive response needsQualifications/RequirementsMinimum Qualification: Undergraduate DegreePreferred: MBAWork ExperienceMinimum: 5-8 years prior experience with undergrad degree or 2-5 with advanced degreePreferred: Prior Marketing experience within consumer-packaged goodsSkills/CapabilitiesDemonstrated ability to collaborate and influence across organizational boundaries and at all levels of the organizationExceptional project management and cross functional collaboration abilityExceptional results orientation - with a high degree of personal initiative and leadership in a lower resource environmentPrior innovation experience with demonstrated success in developing and launching new food and beverage products preferred but not mandatoryRelocation Eligible: Not ApplicableJob Type: RegularAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityFor San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO PolicyPlease view our Pay Transparency Statement

Keywords: Pepsico, White Plains , Marketing Manager - Water+ Innovation, Executive , White Plains, New York

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