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Associate Trade Marketing Manager

Company: Danone North America
Location: White Plains
Posted on: January 9, 2019

Job Description:

With our pioneering Horizon Organic, Silk, International Delight, Land O Lakes, Earthbound Farm, So Delicious Dairy Free, Vega and Wallaby Organic brands, DanoneWave has made healthy, alternative food choices mainstream, creating not just new categories, but a new consumer mind set. At heart, we are creators, engaged in the making of a new kind of Food Company. We are unique in possessing both the creativity and the scale not only to meet the world s emerging needs, but to shape them, and help define the future of food.

As we experience growth, and as our portfolio of products grows, we maintain a constant focus on our environmental and social responsibilities. We pursue reductions against waste, water usage and greenhouse gas emissions throughout our operations, focusing on our plants and our company owned farms. We are also champions for food security, lending our support to national hunger relief organizations and those that operate in our local communities.

The Associate Trade Marketing Manager acts as a liaison between the Marketing organization and the Regional Sales Team, Customer Service Team and Broker team to support Sales related needs related to trade promotions, Marketing Development Fund, In-Store Promotions, New Product Launches, displays and POP materials. The Associate Trade Marketing Manager also supports new product development through trial and awareness building programs and presentations. The Associate Trade Marketing Manager will collaborate with the Marketing and Regional sales team to help implement and execute channel specific trade strategies and manage the budget for these types of promotions. Working in concert with Marketing, Category Management, Sales and Finance, the Associate Trade Marketing Manager will evaluate the effectiveness of the promotion and efficiencies of trade spending.

Primary Responsibilities:

Develop, implement and evaluate the effectiveness of trade marketing promotional spending by channel or region. Develop reports to share with the organization to effectively communicate successes and opportunities. Provide pre and post promotional trade marketing spending analysis, ROI and recommendations for future promotions Develop and manage copy for customer-facing marketing materials, including sell sheets, point-of-sale materials, trade ads, etc. Become the Center of Excellence (COE) for effective in-store point of sale programs and merchandising Manage Earthbound Farm s Trade Website EBFarmTrade.com, including but not limited to vendor relations, updates, content management, etc. Work with Marketing team to implement and execute new product sell in plans and presentations Manage marketing communications and updates with broker network. Assist in implementing national and customer-specific trade and shopper marketing programs

PREFERRED CANDIDATE QUALIFICATIONS:

EDUCATION AND EXPERIENCE:

* Bachelor s Degree required

* Minimum 2-3 years of experience in produce field Sales or related functions, including broker management, direct customer selling experience, Category Management or Shopper Marketing

KNOWLEDGE,SKILLS AND ABILITIES:

* TBD Any suggestions

Travel 20%

SALARY:

DanonWave offers a competitive salary and bonus potential. The company also provides a comprehensive benefits package as well as many other company sponsored benefits.

DanoneWave is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other unlawful criterion in accordance with applicable law. DanoneWave will consider qualified applicants with criminal histories consistent with all legal requirements.

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With our pioneering Horizon Organic, Silk, International Delight, Land O Lakes, Earthbound Farm, So Delicious Dairy Free, Vega and Wallaby Organic brands, DanoneWave has made healthy, alternative food choices mainstream, creating not just new categories, but a new consumer mind set. At heart, we are creators, engaged in the making of a new kind of Food Company. We are unique in possessing both the creativity and the scale not only to meet the world s emerging needs, but to shape them, and help define the future of food.

As we experience growth, and as our portfolio of products grows, we maintain a constant focus on our environmental and social responsibilities. We pursue reductions against waste, water usage and greenhouse gas emissions throughout our operations, focusing on our plants and our company owned farms. We are also champions for food security, lending our support to national hunger relief organizations and those that operate in our local communities.

The Associate Trade Marketing Manager acts as a liaison between the Marketing organization and the Regional Sales Team, Customer Service Team and Broker team to support Sales related needs related to trade promotions, Marketing Development Fund, In-Store Promotions, New Product Launches, displays and POP materials. The Associate Trade Marketing Manager also supports new product development through trial and awareness building programs and presentations. The Associate Trade Marketing Manager will collaborate with the Marketing and Regional sales team to help implement and execute channel specific trade strategies and manage the budget for these types of promotions. Working in concert with Marketing, Category Management, Sales and Finance, the Associate Trade Marketing Manager will evaluate the effectiveness of the promotion and efficiencies of trade spending.

Primary Responsibilities:

Develop, implement and evaluate the effectiveness of trade marketing promotional spending by channel or region. Develop reports to share with the organization to effectively communicate successes and opportunities. Provide pre and post promotional trade marketing spending analysis, ROI and recommendations for future promotions Develop and manage copy for customer-facing marketing materials, including sell sheets, point-of-sale materials, trade ads, etc. Become the Center of Excellence (COE) for effective in-store point of sale programs and merchandising Manage Earthbound Farm s Trade Website EBFarmTrade.com, including but not limited to vendor relations, updates, content management, etc. Work with Marketing team to implement and execute new product sell in plans and presentations Manage marketing communications and updates with broker network. Assist in implementing national and customer-specific trade and shopper marketing programs

PREFERRED CANDIDATE QUALIFICATIONS:

EDUCATION AND EXPERIENCE:

* Bachelor s Degree required

* Minimum 2-3 years of experience in produce field Sales or related functions, including broker management, direct customer selling experience, Category Management or Shopper Marketing

KNOWLEDGE,SKILLS AND ABILITIES:

* TBD Any suggestions

Travel 20%

SALARY:

DanonWave offers a competitive salary and bonus potential. The company also provides a comprehensive benefits package as well as many other company sponsored benefits.

DanoneWave is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other unlawful criterion in accordance with applicable law. DanoneWave will consider qualified applicants with criminal histories consistent with all legal requirements.

Keywords: Danone North America, White Plains , Associate Trade Marketing Manager, Executive , White Plains, New York

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