Associate Manager, Analytics and Insights for Beverage Creations
Company: Danone North America
Location: White Plains
Posted on: May 21, 2023
|
|
Job Description:
About the job Why do we exist?
The Analytics & Insights organization is transforming itself to
support the overall transformation of Danone North America into a
consumer and customer-backed organization. We partner across the
enterprise to drive clarity in the strategic direction and
precision in the cross-functional efforts of our category, brand,
commercial, RGM, Category Management and sales teams to capture
value opportunities. This means fueling the End-to-End Danone
operating model with our obsession with facts, insights and
analytical diagnosis. We drive rigor and understanding of our
consumers, shoppers, categories, customers, products, and cultural
trends into Danone DNA.
What do we do?
This multifaceted discipline can put themselves in the shoes of our
marketing, sales, leadership teams and other functions to supply
the right insight at the right moment to deliver better value
propositions to Danone's consumers, shoppers and customers. The
Associate Manager will play a proactive, collaborative leadership
role across Strategy Development, Action Planning, Execution, and
Review.
STRATEGY -
The Analytics & Insights team partners with category teams and
across the business to deliver category, portfolio, and brand
strategies to identify future category landscape and quantified
future sources of growth rooted in consumer and customer insight.
This means understanding current trends, looking around the corner
to predict future trends, to identify the right participation
strategy with the Danone portfolio (including identifying white
spaces!). We also input to the commercial teams on channel
strategy, identifying where in the trade landscape to best capture
value. We conduct consumer research to understand the landscape of
needs, demand spaces, and occasions; evaluate our right to win
through brand equity and brand health, shopper behavior, path to
purchase and shelf navigation. We build analytics to size future
consumer value pools using foresights and occasion data and
diagnose our ability to attract switchers and new users from
outside the category.
We support answering a simple question: " where should we
prioritize and hunt for future value ?"
PLAN -
Analytics & Insights proactively supports and builds cohesion
across Action Planning in Marketing and Commercial functions. We
support answering the simple questions of " Why are we doing this?
What do we hope it delivers? How will we know if we are successful
?"
DO -
Analytics & Insights proactively help "sell" by supporting category
teams, RGM, commercial, and category managers to construct category
growth driver stories and activation platforms out of our category,
portfolio, and trade strategies. We are answering the simple
questions " How are we delivering on the needs of a consumer,
customer or shopper? "
REVIEW
Contribute to a culture of effectiveness through activity-based
performance management of ourselves and competition with precision.
As a function we are embedded into these performance rhythms to
keep a finger on the pulse of the business and bring the right data
and insight to enable agility in strategic and tactical course
correction. Answering the simple questions: " Did we do what we
said we would do? Did we execute as expected? Did it deliver as
expected? Where were we wrong? What do we need to do differently? "
About you Who are we looking for?
We are looking for future business leaders with a passion and track
record for leveraging insights, data and analytics to unlock
transformational growth. Someone with intellectual curiosity who
wakes up excited to design problem solving structures to uncover
new innovative opportunities. Someone with a belief in full
potential thinking, who wants to turn complicated data and insights
into inspiring stories. Someone with a passion for learning. The
ideal candidate is business-minded,
consumer/shopper/customer-centric, self-motivated, strategic
thinker who is driven for results.
Key Experience:
2+ years of experience in consumer insights, analytics, category
management, RGM or related fields. Consumer packaged goods
experience preferred.
B.S./B.A. (required) Marketing, Business or related field
M.S./MBA (preferred) in Marketing, Business or related field
Required:
Be the voice of consumer/shopper generating fact-based insights and
injecting them across all aspects of the business, including but
not limited to brand strategy, communication strategy, creative
development, innovation, product and packaging, in market execution
and assessment
Hands-on experience with Nielsen/IRI or other EPOS/Retail Sales
data source; Kantar/GFK or other household panel source; Loyalty
Card Data; Shopper mission/behavior studies; K-means/multiple
regressions & clustering; Market Mix Modeling or other
econometrics; Gartner; IPSOS; BASES or other consumer focus
groups/predictive studies; trade landscape and outlet
segmentation.
Develop and execute research plans with some autonomy grounded in
understanding of the business challenges and opportunities
Influence brand teams and the cross-functional team members by
actively and persuasively representing the consumer and marketplace
dynamics to inform business strategies and tactics
Integrate and triangulate data and insight from multiple sources
(primary, secondary and syndicated) to drive holistic business
recommendations and strategy development
Actively participate and provide thought leadership not just
research and related issues
Collaborate with other functional leads to ensure consumer
understanding and insight is integrated with the needs of all
constituencies (e.g. R&D, Creative, Sales, Promotions, Legal,
Advertising and Media Agencies, etc.
The base compensation range for this position is $105,000-$115,000
commensurate with experience. Danone North America additionally
offers a performance-based bonus and has a strong benefits package
including Medical, Dental, Vision, Prescription Drug Coverage, 401k
Plan, Wellness Program, Life Insurance, Tuition Reimbursement,
Flexible Time Off, and Paid Parental Bonding Leave, among other
benefit plan option.
#LI-HYBRID
#LI-NORAM About usAt Danone North America, you'll work with some of
the best-known food and beverage brands in the world like Activia,
Silk, Horizon Organic, Two Good, Oikos, evian, and Happy Family.
You'll be part of one of the largest Certified B Corps--- in the
world, working together to make sure our brands create real
benefits for people, communities, and the planet. We have 6,000+
employees across the U.S. and Canada. Come join our movement for a
healthier world: One Planet. One Health BY YOU.Danone North America
doesn't just welcome what makes you unique, we value it. We're
proud to be an equal opportunity and affirmative action employer.
All hires to our team are based on qualifications, merit and
business needs. We recruit, employ, train and promote regardless of
race, color, religion, disability, sex, sexual orientation, gender
identity, national origin, age, veteran status, genetic
characteristic or any other protected status. Faithful to our
values of openness and humanism, all of our employees share inthe
commitment to engage one another with dignity and respect.
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
Keywords: Danone North America, White Plains , Associate Manager, Analytics and Insights for Beverage Creations, Executive , White Plains, New York
Click
here to apply!
|