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Sr./Associate Brand Manager, Kids Yogurt

Company: Danone
Location: White Plains
Posted on: March 20, 2023

Job Description:

Sr./Associate Brand Manager, Kids YogurtSeeking a strategic associate marketeer with an entrepreneurial style. Someone who has the drive to build a brand that kids love, who has a passion for igniting kids adventures while understanding the importance of health - and combines all of this with solid business acumen and P&L management. This role requires strong leadership skills to motivate & inspire a cross functional team, multiple agency partners. You will balance delivering the business and shaping the future of the #1 healthy snack choice of Moms & Kids. This role will report into the Danone Kids Senior Brand Manager.You'll be joining the Family and Wellness team - working on Danimals, the kid's yogurt segment leader and Horizon Growing Years, our newest Organic kid's yogurt brand. We are a passionate team of marketeers known for a work-hard, play-hard mentality and a collaborative, "can-do" spirit that isn't afraid to try new things, get their hands dirty & celebrate success. We can't wait for you to join our team!The Sr./Associate Brand Manager will be responsible for, but not limited to:

  • Acting as the voice of the business by leading analytics (monthly and quarterly business review) and ensuring a laser-like focus on results and opportunities to improve them
  • Lead brand diagnostic reviews as part of brand planning, quarterly reviews and ad hoc requests
  • Play an active role in the GPS/Demand Planning process, providing summary of monthly changes for senior leadership
  • Working with Danone Kids brand serving as the "hub of the wheel" driving initiatives with cross-functional team
  • Support the development and execution of marketing programs including product development expanding yogurt BU's #1 launch and developing design on subrange packaging
  • Support driving Danone Kids Brand Strategy & executing OPOH initiatives
  • Leading eComm executions for the brand
  • Having a strong POV on media strategies, consumer targeting and guiding tactical planning with Media Connections and agency partners
  • Build and execute meaningful and robust screen to shelf programs to activate key campaigns and support key products instore & online
  • Own and manage the brand's A&P budget and PO management
  • Building strong relationships with the Go-To-Market team, partnering to bring best in class selling stories and strong in store executionThis position is hybrid and can be based in either White Plains, NY or Broomfield, CO.About you
    • You have a Bachelor's Degree or equivalent, MBA strongly preferred
    • You have 2+ years Brand/Product and P&L management experience
    • You think like a business owner: someone who can take initiative and get things done while having fun in an entrepreneurial environment
    • You have a passion for building brands and proven track-record of breakthrough consumer advertising and activation
    • You have strong fundamental knowledge of commercializing a brand and using in market levers (pricing, promotion, assortment, shelving) to drive brand growth
    • You have experience & knowledge of how to win in key Channels and Customers
    • You have experience & knowledge of how to execute strong shopper plans
    • You have demonstrated strategic thinking
    • You are action-oriented with the ability to think and react quickly to changing circumstances
    • You have project management skills to lead, manage, and motivate cross-functional teams to accomplish brand goals, objectives and key initiatives
    • You have experience working with syndicated data sources (IRI/Nielsen) to make informed decisions
    • You have demonstrated knowledge of consumer research and analysis
    • Strong verbal and written communication and presentation skills
    • You have strong computer skills, including Word, Excel and PowerPoint
    • You are willing to travel up to 15%The base compensation range for this position is $105,000 to $115,00 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.About usAt Danone North America, you'll work with some of the best-known food and beverage brands in the world likeActivia, Silk, Horizon Organic, Two Good, Oikos, evian, and Happy Family.You'll be part of the largest Certified B Corp--- in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world:One Planet. One Health BY YOU.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

Keywords: Danone, White Plains , Sr./Associate Brand Manager, Kids Yogurt, Executive , White Plains, New York

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