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Sr./Associate Brand Manager, SDDF Plant Based Yogurt (PBY)

Company: Danone
Location: White Plains
Posted on: January 24, 2023

Job Description:

Sr./Associate Brand Manager, SDDF Plant Based Yogurt (PBY)The Sr./Associate Brand Manager, SDDF Plant Based Yogurt (PBY) helps to drive growth of the SoDelicious Dairy-Free (SDDF) PBY business by defining and creating PBY marketing plans. This role includes management of high impact projects as well as the day-to-day business activity for the SDDF PBY base business (sales performance tracking and reporting, Demand Planning/ GPS Forecasting, P&L ownership). The PBY team, which includes Silk and So Delicious, represents a fast-growing, high priority business for Danone within a dynamic category.This person should possess the passion to build a brand with a positive impact on the planet and people, bringing relentless persistence to create new ideas / breakthrough thinking in collaboration with their Masterbrand partners, brand manager and cross-functional team.This position is hybrid and can be based in either the White Plains, NY or Broomfield, CO areas.Responsibilities will include:

  • Partner with Brand team and key cross-functional stakeholders to manage SDDF PBY media campaigns and Integrated marketing execution, tracking, reporting and optimization.
  • Leadership of critical portfolio management projects with cross-functional stakeholders including but not limited to line extensions, packaging updates, and minor renovations.
  • Serve as the voice of the SDDF PBY business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests.
  • Responsible for P&L oversight, forecasting and GPS/demand planning with guidance from Brand Manager.
  • Aggregate market, customer, and consumer insights to inform the annual brand planning process.
  • Manage agency partners in the creative development process and execution of high impact activations, promotions, and packaging projects.
  • Contribute strong POV on media strategies and consumer targeting to guide tactical planning efforts.
  • Manage always-on SDDF PBY marketing activities inclusive of owned, earned, and paid media channel tactics.
  • Serve as the "hub-of-the wheel" to drive cross-functional project initiatives and build effective relationships with key internal and external partners.
  • Partner with the go-to-market team to deliver best-in-class selling stories and strong in-store activations.
  • Responsible for PBY Budget Management & MonitoringAbout youAbout You:
    • Bachelor's Degree (required), MBA preferred
    • 1-2 years of brand experience
    • Strong communication skills (written and verbal)
    • Strong MS PowerPoint and Excel skills
    • Ability to work on and lead cross-functional teams
    • Strong business acumen
    • Results orientation and the ability to think and react quickly to changing marketplace dynamic
    • Strategic influencing abilities
    • Experience briefing and evaluating creative, such as packaging graphics, social content, PR activations, and/or full-year paid media plans
    • Ability to analyze / lead the business from a marketing and general management perspective
    • You exemplify our North America Leadership Behaviors by making purposeful decisions to win in the market, being empowered to challenge, adapt and co-own our future, acting as one team, being open and connecting through real dialogue, and being an inclusive culture creatorThe base compensation range for this position is $105K to $115K commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.About usAbout Us:At Danone North America, you'll work with some of the best-known food and beverage brands in the world likeActivia, Silk, Horizon Organic, Two Good, Oikos, evian, and Happy Family.You'll be part of the largest Certified B Corp--- in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world:One Planet. One Health BY YOU.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

Keywords: Danone, White Plains , Sr./Associate Brand Manager, SDDF Plant Based Yogurt (PBY), Executive , White Plains, New York

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