Senior Manager External Communications
Company: The HEINEKEN Company
Location: White Plains
Posted on: August 4, 2022
Job Description:
About the Role: HEINEKEN USA is looking for a Senior Manager,
External Communications, to join our Corporate Affairs team
supporting and executing communication strategies for a few
exciting brands. The ideal candidate should have experience working
with large-scale consumer lifestyle brands, strong media relations
skills, have experience working with celebrity talent and
influencers and be attuned to the latest trends across earned,
digital and social media. This is a great opportunity to manage the
day-to-day communications for an innovative portfolio, work on
collaborative campaigns and help guide the Corporate Affairs team
to enhance the reputation of HEINEKEN USA.Key Responsibilities:
- Partners with the Director to amplify the HEINEKEN USA story
with external media (local, trade and national top tier outlets) in
order to enhance the company's reputation
- Partners with the Director to develop and execute corporate
communications and executive visibility initiatives featuring the
HEINEKEN USA Management Team
- Serves as brand PR manager for Dos Equis, Tecate and additional
portfolio brands. Works closely with marketing teams to provide
brand PR guidance, media relations counsel and crisis management.
Works closely with HUSA's in-house legal team to review marketing
materials for code compliance and offer creative solutions.
- Works closely with Brand teams to plan and execute celebrity
talent and influencer strategies and manage celebrity talent and
influencers
- Serves as day today manager of agency teams and consultants,
providing direction, guidance and key insights on our general
PR/communications strategy
- Partner with sales & employee communications manager to develop
creative content for various distributor communication vehicles.
(e.g. monthly newsletters, campaign overviews, sales updates, etc)
Ensure messages and creative content clearly communicates
commercial and corporate objectives
- Helps manage content & brand storytelling for corporate blog,
social media accounts, and other HUSA-external facing hubs
- Supports Director of External Comms and Director of Internal
Comms on crisis and reputational matters
- Works closely with the full Corporate Affairs team to ensure
message consistency throughout all public-facing agendasBasic
Qualifications/Requirements:
- Minimum of 6-8 years' experience in media relations and
external communications in a corporate and/or agency setting
- Demonstrated experience in external media relations including
creating and developing communications plans, key messages, press
materials, large scale brand and sponsored events; must have a deep
understanding of the cultural and media landscape
- Possesses strong understanding of planning and executing
celebrity talent and influencers strategies
- Has experience liaising and managing celebrity talent and
influencers
- Has experience planning and executing social and digital
strategies for large-scale brands
- Must have strong network of media contacts/relationships
- Demonstrated ability to manage crisis situations
- Must have excellent verbal and written communications
skills
- Must have excellent presentation skills
- Strong track record of leading programs across external
channels (e.g., media relations, social, owned)Preferred
Qualifications:
- Prior experience in an agency environment balancing large-scale
consumer lifestyle brands strongly preferred HEINEKEN Behaviors
- Connect
- Shape
- Develop
- DeliverHeineken USA is an equal opportunity employer. We
believe the diversity of our people makes us as strong and unique
as our brands. We do not discriminate based on race, color,
religion, age, or any other basis protected by law.This position is
not available for visa sponsorship.
Keywords: The HEINEKEN Company, White Plains , Senior Manager External Communications, Executive , White Plains, New York
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