WhitePlainsRecruiter Since 2001
the smart solution for White Plains jobs

Brand Marketing Manager

Company: CMRG
Location: White Plains
Posted on: August 1, 2022

Job Description:

Brand Marketing ManagerWhite Plains, NY (Hybrid)Our client is looking for a strategic Brand Marketing Manager to join their team!Our client is the pioneer of turning ordinary tap water into sparkling water and flavored sparkling water at the touch of a button. Their products are available at more than 80,000 retail stores across 45 countries, and products are environmentally friendly.The Brand Marketing Manager will: lead the ideation and execution of 360 marketing plans for new campaigns, launches and programs, working cross-functionally with Shopper, Product Innovation, E-Commerce, Social Media, and Insights; facilitate the ideation, production and implementation of 360 campaign assets- ranging from video and photography to visual and verbal identity- across paid media, owned channels, and internal selling materials; own earned media, PR activation, influencer, and campaign strategic initiatives, including management of agency relationships; develop clear, insightful, and KPI-focused creative briefs for internal and external partners; effectively steward key leverage points within the A&M (i.e. PR, agency fees, productions); adapt global campaigns, PR initiatives, and digital content for the US market; craft brand stories and summary case studies that activate "consumer-centric" insights, synthesizing culture, consumer and product understanding.Qualifications

  • Bachelor's degree, MBA strongly preferred
  • 5+ years of experience in brand/DTC/agency with P&L management experience
  • Passion for building brands and proven track record of breakthrough consumer advertising, earned media and activation
  • Influencer of creative and design-led thinking, inspired by ideas and comfortable translating briefs into excellent execution
  • Experience and knowledge of how to execute against a marketing calendar and develop 360 programming
  • Demonstrated knowledge of 1P and syndicated consumer research and analysis
  • Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast-paced, change-oriented environment
  • Proven ability to develop and maintain effective work relationships with internal and external stakeholders
  • What Our Client OffersOur client offers a competitive salary commensurate with the experience and responsibility requirements, annual Performance based Bonus, potential for Annual Merit increase based on performancs; healthcare; dental + Vision; voluntary benefits; Paid Time Off, 401k Plan + Company Contributions, Life Insurances, Disability and Tuition Assistance.

Keywords: CMRG, White Plains , Brand Marketing Manager, Executive , White Plains, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

White Plains RSS job feeds