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Manager, Innovation Execution

Company: Heineken USA
Location: White Plains
Posted on: January 17, 2020

Job Description:

About the Role:The innovation team at Heineken USA is responsible for the development of all new initiatives for the company, including front-end development, incubating, and scaling new brands.--Reporting to the Director of Innovation, the Manager of Innovation Execution is a newly created role at Heineken USA. The new Manager of Innovation Execution will be critical to the company's future success, as he/she will play a pivotal role in making our innovation initiatives a reality. In the short term, this role will help facilitate and fast track the in-market execution of an exciting list of new products. In the long term, this role will evolve to play a pivotal role in the development of the broader innovation strategy and in the concepting and creation of new ideas. Both short and long-term, this person will be at the forefront of innovation for HUSA and have a hand in defining what the future of the company looks like.--Key Responsibilities:----- DRIVE passion and excitement for HUSA innovation initiatives among internal and external partners------o Be an expert on HUSA innovation initiatives, able to succinctly and with clarity articulate HUSA's innovation strategy and the consumer rationale behind each initiative----o Be an advocate for HUSA innovation initiatives and priorities with both internal and external stakeholders----o Provide strategic guidance and direction to sales, distributor, and retailer stakeholders on HUSA's innovation strategy and innovation agenda----- ACT as a BRAND MANAGER for assigned innovation initiatives------o Work collaboratively with broader innovation team and CMI to build and refine brand positioning, consumer target, and communications strategy for new products----o Lead the in-market execution of communications strategy for assigned innovations and act as a brand steward, always putting the consumer first, maintaining the integrity of innovations at all times, and driving for consistent messaging and execution------o Be the in-market expert for assigned innovation initiatives and proactively make recommendations to improve upon formula, packaging, positioning, and marketing plans------- COLLABORATE between innovation team, internal sales teams, distributors, and retailers to design and build test markets for assigned innovation initiatives------o Work collaboratively across teams to recommend test market location, channels, accounts, pricing and key KPIs----o OWN the development and execution of marketing support plans, with input from sales counterparts----o OWN the build, measure, and learn agenda for assigned test markets----o Work with the CMI team and internal sales teams to build a robust measurement plan and learning agenda----o Collaborate across teams to execute the learning agenda, analyze the results, and share/incorporate findings----- ASSIST in the execution of test markets for assigned innovation initiatives----o Liaise between innovation, CMI, and sales and oversee the coordination of in-market efforts to ensure smooth and consistent execution across each market----- ASSIST the broader innovation team in the development of new ideas and initiatives--o Help build HUSA innovation capabilities and infrastructure across the organization--o HELP CHAMPION the future-forward mindset at HUSA, acting as an Innovation role model among Heineken USA counterparts.Basic Qualifications/Requirements:--- Bachelor's Degree, preferably in marketing or a related field----- Project Management skills desired--- Startup/entrepreneurial experience is a plus----- Experience managing within/liaising with retail and/or three-tier distribution environment--- 50%+ travel. Certain periods of the year will require more than 50% travel while other periods will be spent bringing market learnings and insights back to the innovation team in White Plains.Preferred Qualifications:--- A desire to build and grow a career in marketing and or innovation----- A passion for innovation and putting the consumer first----- A proactive problem solver that is able to creatively make the most of limited resources------- An entrepreneurial, start-up mindset that is comfortable with agile ways of working and working under conditions of uncertainty and ambiguity----- A strong communicator with presentation & influencing skills--- A strong collaborator, who is able to bring cross-functional groups together, and work collaboratively across and with a wide variety of teams and personalities----- A solid understanding of the sales process: Understanding Distributor Dynamics, Selling & Negotiation Skills, Sales Performance ManagementHEINEKEN Leadership Expectations:--- Connect--- Shape--- Develop--- Deliver--- Role Model

Keywords: Heineken USA, White Plains , Manager, Innovation Execution, Executive , White Plains, New York

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