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Associate Manager, Category Strategy & Insights

Company: Danone North America
Location: White Plains
Posted on: January 14, 2020

Job Description:

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Associate Manager, Category Strategy & Insights in White Plains.



Objectives:

* Perform analyses and use data to gain category insights and ultimately illustrate these insights externally to drive category growth.
o Interpret market research and customer-based shopper insights to understand levers that are affecting the health of the category at the customer(s)
o Establish strong knowledge of the customer/category and the Danone product line to assist in strategic business calls
o Perform competitive analysis by category to identify trends, opportunities and challenges to core business areas
o Collect and analyze demographic data to develop consumer profiles for our retail partners
o Perform category and channel analysis for customer(s) to discover trends, fair-share opportunity gaps, leakage opportunities in order to align our strategy with the customer(s) strategic initiatives.
o Use and interpret internal shipment data, consumption data (syndicated, strategic planner, & panel), Customer portal data (consumption & consumer), and other industry sources to identify opportunities
o Create and analyze reports that to include monthly region, market, and customer trend reporting, distribution grids, new product tracking, velocity reports, planogram development, and pricing & promotion analysis



* Lead planogram development process and adjacency analysis
o Make recommendations and drive the strategy behind item placement and planogram flow in alignment with the customer(s)' need and our COE's recommended segmentation principles.
o Build iterations of customer-specific category planograms as aligned with customer and Category Manager using JDA Space Planning system
o Assist in requests by senior management for presentations to support strategy, drive sales and execution of category vision



* Serve as an active member of the Category Strategy & Insights (CSI) broader team
o Ensure that customers are using the newest/best class category management insights
o Provide sales personnel with the data necessary to optimize shelving and assortment initiatives with our retail partners
o Help team gain category captainship/advisory positions with customer



* Provide best-practice insights back to Center of Excellence
o Contribute insights and learnings to our category Center of Excellence teams through creating category stories that have influenced customers and can be adapted across Danone's total sales teams. by using shopper insights and research to create category stories to influence customers to act across Danone's businesses and communicate insights with center



Qualifications:
* 4 year college degree + 2-4 years previous experience in CPG industry
* Exhibits a self-starter attitude, with the ability to manage multiple priorities in order to deliver on multiple objectives
* Solid understanding of Category Management principles, KPIs and strategies and how do adapt them across Channels and Customers
* Proven ability in analyzing data from a variety of sources and being able to identify patterns/trends in the data to form conclusions and recommendations
* Demonstrated ability to think strategically to create ideas and solutions to business opportunities and challenges
* Demonstrated ability in developing winning strategic plans by employing analytics, critical thinking and solid arguments to influence Retailers on Category initiatives
* Familiarity with the 4 C's and how to leverage them (Category, Consumer, Customer & Company) and 4 P's (Product, Price, Place and Promotion)
* Demonstrated ability in taking insights and turning them into solid arguments to drive business success and Retail execution in Assortment, Merchandising, Pricing and Shelving
* Experience working with syndicated data such as IRI or Nielsen preferred
* Proficiency in shopper/panel data and space management tools preferred
* Occasional travel



Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com. Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Nearest Major Market: White Plains
Nearest Secondary Market: New York City
Job Segment: Assistant Manager, Manager, QA, Quality Assurance, Management, Strategy, Technology, Quality

Keywords: Danone North America, White Plains , Associate Manager, Category Strategy & Insights, Executive , White Plains, New York

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