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Ad Tech Associate - North America Consumer Media & Data

Company: PepsiCo
Location: White Plains
Posted on: August 14, 2019

Job Description:

Auto req ID: 178865BRJob DescriptionThe role can be based in either White Plains, NY, Chicago, IL or Plano, TX.Does being part of the consumer data revolution excite you? Do you have a passion for technology & media and how they can influence behavior? If becoming a thought leader and first mover in a space that is at the forefront of using technology to connect with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo Consumer Media & Data Team, a dynamic team that brings together the science of data and technology with media insights and activation.Within this data driven team, you will play a strong role in supporting the future of PepsiCo's consumer data vision, with a focus on advertising technology & integration. Together with your manager, you will be responsible for creating PepsiCo's Ad Tech strategy and execute on the vision. You will work cross-functionally with IT & data science experts across the company to create a holistic audience acquisition and activation capability inclusive of 1st party, 3rd party, social, and connected partner data. You will also work with multiple external vendor partners to bring your vision to life. Because you will play a critical role in developing the future of our consumer data strategy, an innate curiosity and deep capacity for problem solving is critical to being successful.ResponsibilitiesManage the implementation of PepsiCo Ad TechManage Ad Tech processes including usage, access and invoicesManage new capabilities work-streams with vendors and ad tech suppliersElevate the impact of the Ad Tech by clearly communicating complex solutions to non-technical peopleHelp to facilitate development of our future Ad Tech Platforms, to keep PepsiCo ahead of the curveAct as a trusted advisor and partner to key stakeholders and proactively stay closely connected to them in the development, activation, optimization and measurement of digital mediaCollaborate with brands, marketing and agencies to deliver data and technology marketing capabilities such as audience segmentation, precise targeting and personalization.Develop working relationships with cross-functional business teams including IT and LegalDevelop PepsiCo-wide internal marketing initiatives to build awareness and adoption of the Ad TechPromote and foster a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plansQualifications/RequirementsBachelor's degree in related field2-4 years of relevant experience in space of Ad Tech or media activationExperience with digital agency / vendor management is desirable; consumer packaged goods experience a strong plusExperience with the quickly evolving marketing technology landscape, with subject matter expertise in one or more of the following areas: DMP, DSP, CDP, Facebook Business Manager, Google Marketing Platform, tagging & data onboardingKnowledge of programmatic 2nd & 3rd party data& media landscape & consumer data matching "walled garden" platforms like Facebook and GoogleStrong interpersonal and communication skills required with proven ability to turn the complex into the simple, to cut through and focus on what really matters and convey key messages in a visual and compelling wayOutstanding time and project management skills, ability to execute multiple projects simultaneously and ability to work independentlyOperates effectively in matrix relationships across organizational and geographical boundaries and with multiple constituenciesTravel 10% of the timeRelocation Eligible: Not Eligible for RelocationJob Type: RegularAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityOur Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO PolicyPlease view our Pay Transparency Statement

Keywords: PepsiCo, White Plains , Ad Tech Associate - North America Consumer Media & Data, Advertising , White Plains, New York

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