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Marketing Ops Manager

Company: Symphony Wireless
Location: White Plains
Posted on: September 18, 2022

Job Description:

Symphony Wireless LLCJob Description - Marketing Operations Manager Reports to - AVP, Marketing The Company
Wireless acquires, manages, and leases tower, rooftop and other cell site interests located in urban, suburban, and rural environments throughout the United States.
Two things separate us from the rest: a long-term view and simple process. Our investments are made from a strategic, long-term, buy-and-hold perspective. This allows us to make a better offer to the marketplace and provide a better, more efficient acquisition process.
The Opportunity
Reporting to the VP, Marketing, this position will support delivery of the marketing objectives of Symphony Wireless. The incumbent will collaborate with VP, Marketing on the execution of the company's overall brand, thought leadership, sponsorship, event and omnichannel activation strategies. More specifically building, owning and growing the following and beyond: reporting, Pardot campaigns, prospect nurtures and related scoring systems
Key Responsibilities

  • Review marketing channel generated leads in Salesforce CRM, evaluate and forward/disposition.
  • Build lead scoring model and related nurtures with prospect flow for inbound leads moving their way towards sales.
  • Manage Salesforce reporting for channel waterfall reporting. (Experience with Databox or DataStudio / building automated reports in salesforce would be a plus.)
  • Utilize Pardot to manage nurturing email campaigns from start to finish. This includes setup, QA, testing, measurement, optimization, and reporting.
  • Work with direct mail vendors to manage the execution of campaigns.
  • Other projects as defined
    • Bachelor's degree in marketing, advertising, or communications
    • Six or more years of related work experience demonstrating success in Marketing Operations execution and delivery of business objectives.
    • Excellent written and verbal communication skills
    • Exceptional organizational and project management skills with an eye for detail
    • Knowledge and experience in multi-channel marketing campaign creation, lead management, and pipeline conversion.
    • Data-driven with the ability to analyze metrics to advise decision-making and prioritization.
    • Copywriting and proofreading experience in a marketing role
    • Working knowledge of Salesforce CRM and Pardot Marketing Automation systems
    • Marketing experience across Social, Web, Email, Direct Mail and Advertising channels
    • Commutable to White Plains, NY - Currently working from a hybrid model with a few days in office and a few days WFH

Keywords: Symphony Wireless, White Plains , Marketing Ops Manager, Advertising , White Plains, New York

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