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Brand Marketing Manager (DTC/CPG)

Company: CMRG
Location: White Plains
Posted on: August 2, 2022

Job Description:

Brand Marketing Manager (DTC/CPG)White Plains, NY (Hybrid)Our client is looking for a strategic Brand Marketing Manager (DTC/CPG) to join their team!Our client is the pioneer of turning ordinary tap water into sparkling water and flavored sparkling water at the touch of a button. Their products are available at more than 80,000 retail stores across 45 countries, and products are environmentally friendly.The Brand Marketing Manager (DTC/CPG) will: lead the ideation and execution of 360 marketing plans for new campaigns, launches and programs, working cross-functionally with Shopper, Product Innovation, E-Commerce, Social Media, and Insights; facilitate the ideation, production and implementation of 360 campaign assets- ranging from video and photography to visual and verbal identity- across paid media, owned channels, and internal selling materials; own earned media, PR activation, influencer, and campaign strategic initiatives, including management of agency relationships; develop clear, insightful, and KPI-focused creative briefs for internal and external partners; effectively steward key leverage points within the A&M (i.e. PR, agency fees, productions); adapt global campaigns, PR initiatives, and digital content for the US market; craft brand stories and summary case studies that activate "consumer-centric" insights, synthesizing culture, consumer and product understanding.Qualifications

  • Bachelor's degree, MBA strongly preferred
  • 5+ years of experience in brand/DTC/agency with P&L management experience
  • Passion for building brands and proven track record of breakthrough consumer advertising, earned media and activation
  • Influencer of creative and design-led thinking, inspired by ideas and comfortable translating briefs into excellent execution
  • Experience and knowledge of how to execute against a marketing calendar and develop 360 programming
  • Demonstrated knowledge of 1P and syndicated consumer research and analysis
  • Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast-paced, change-oriented environment
  • Proven ability to develop and maintain effective work relationships with internal and external stakeholdersWhat Our Client OffersOur client offers a competitive salary commensurate with the experience and responsibility requirements, annual Performance based Bonus, potential for Annual Merit increase based on performancs; healthcare; dental + Vision; voluntary benefits; Paid Time Off, 401k Plan + Company Contributions, Life Insurances, Disability and Tuition Assistance.

Keywords: CMRG, White Plains , Brand Marketing Manager (DTC/CPG), Advertising , White Plains, New York

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