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Part-time Product Marketing Copywriter

Company: Eclaro
Location: White Plains
Posted on: July 30, 2022

Job Description:

Project Overview

  • Client seeks a writer to support the product marketing team.
  • The goal of the product marketing team is to position and promote the client's products directly to our customers.
  • This person will develop customer-focused, concise, benefits-driven copy to describe our products, create excitement, and motivate a targeted B-to-B customer to purchase.
  • This role is part-time and on-demand and thus hours may fluctuate depending on our needs and your availabilityJob Functions & Responsibilities
    • The copywriter will be responsible for short and long-form copy across digital and print media to client's audience.
    • This person will develop copy for marketing and collateral materials (including one-sheet, FAQs, and sales presentation decks), web copy, email and newsletter copy, white papers, advertorials, newsletter articles, digital and print ad copy, case studies, interview scripts, and other branded marketing materials.Skills
      • 5+ years of experience in content strategy, social media, or copywriting. We have a preference for candidates that demonstrate B-to-B experience in complex and regulated areas such as Utilities, Energy, Technology, or Government
      • Ability to turn complex concepts into engaging content. Writing style adaptable to the context and format (equal ability to write engaging mail newsletter content, skimmable one-sheets, compelling and concise web copy, email copy, informative white papers, compelling case studies, sales presentations, and effective banner ads)
      • Experience in development of PowerPoint sales presentations, and with email on the Mailchimp platform is a plus.
      • Writing samples are required. B2B product one-sheet, sales presentation deck, and email copy examples highly desired

Keywords: Eclaro, White Plains , Part-time Product Marketing Copywriter, Advertising , White Plains, New York

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