Sr. Manager, Performance Marketing
Company: PURE Insurance
Location: White Plains
Posted on: February 23, 2021
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Job Description:
Privilege Underwriters, Inc. is the insurance holding company
dedicated to creating an exceptional experience for responsible
high net worth individuals and families that are members of
Privilege Underwriters Reciprocal Exchange (PURE). We are seeking a
dynamic marketer to become a valued, integral part of the PURE
Marketing team. This individual will play a key role in driving
demand across Performance Marketing channels, with an emphasis on
direct mail. The position will report to the AVP of Channel
Marketing, and will be based out of our White Plains, NY office.
What You'll Do. The Sr. Manager, Performance Marketing is
responsible for building, executing, and optimizing cross-channel
marketing campaigns that drive qualified demand for PURE. In
partnering with other team members, both within the marketing team
and the broader organization, they will ensure that the most
compelling content reaches the right audience, at the right time,
and offers a frictionless path for the prospects to respond.-- Key
responsibilities: Development of a scalable, sustainable
direct-to-consumer marketing program in a highly-segmented,
omni-channel environment including offline (direct mail) and online
(paid media) channels. Own roadmap and definition of overall
strategy including audience segmentation, creative testing,
customer journey optimization, etc. Bring thought leadership and
demonstrate intellectual curiosity on the blending of offline &
online channels and innovations in customer journey, including
testing of new CTA's, ideating on new landing page experiences, and
new approaches to marketing attribution. Manage various marketing
campaign elements including creative brief development, print
production and budgeting, targeting, list selection, fulfillment,
measurement, and communication of plans to internal stakeholders
Builds milestones, calendars and work back schedules, segmentation,
matrices and test/control methodology using strong
quantitative/analytical skills Develop trigger-based marketing
capabilities and rapid delivery of timely, personalized content,
through project planning, vendor management, and strong
communication skills Demonstrate mastery in the direct mail
implementation. This includes strategic thought leadership in
medium, audience segmentation, dynamic content implementation,
audience list management, production processes, and analytics
Actively monitors performance and proactively manages
optimizations-- Help to build a marketing Center of Excellence and
educating others on channel best practices What we're looking for.
8+ years developing and executing highly scalable performance
marketing programs, including experience with Direct Mail execution
3+ years experience in an omni-channel environment, connecting
strategies and content across channels High attention to detail and
proven ability to manage multiple, competing priorities
simultaneously Proven ability to think strategically and execute
methodically Highly collaborative with internal and external
partners (creative/content, paid media agencies, print vendors, and
analytical teams) to execute deliverables according to project
timelines and within budget Enthusiastic and intellectually curious
about how to innovate across channels-- Self-starter and eager to
learn and grow skills Ability to act with a sense of urgency
Excellent verbal and written communication skills About the
Marketing Team at PURE. We are a mighty team of marketers, comms
professionals, designers, content creators, project managers, email
specialists, writers, and analysts, committed to helping PURE
intelligently and creatively grow. We are a lean-in, nimble team,
on a mission to be bold, break-thru storytellers and foster a
remarkable experience for each other. Posted 2 Days Ago Full time
R865 About Us PURE Insurance is a purpose-driven and
member-obsessed organization focused on growth. PURE provides
comprehensive property and casualty insurance exclusively in the
high net worth market and serves nearly 90,000 members nationally.
The company aims to make its membership smarter, safer, and more
resilient so they can pursue their passions with greater
confidence. Since inception in 2006, PURE has experienced
tremendous growth and has expanded to 10 office locations with more
than 800 employees nation-wide. Deeply committed to providing
employees with a career that is part of a fulfilling life, PURE
invests in developing its employees both professionally and
personally, and recognizes and rewards success.
Keywords: PURE Insurance, White Plains , Sr. Manager, Performance Marketing, Advertising , White Plains, New York
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