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Sr. Manager, Performance Marketing

Company: PURE Insurance
Location: White Plains
Posted on: February 23, 2021

Job Description:

Privilege Underwriters, Inc. is the insurance holding company dedicated to creating an exceptional experience for responsible high net worth individuals and families that are members of Privilege Underwriters Reciprocal Exchange (PURE). We are seeking a dynamic marketer to become a valued, integral part of the PURE Marketing team. This individual will play a key role in driving demand across Performance Marketing channels, with an emphasis on direct mail. The position will report to the AVP of Channel Marketing, and will be based out of our White Plains, NY office. What You'll Do. The Sr. Manager, Performance Marketing is responsible for building, executing, and optimizing cross-channel marketing campaigns that drive qualified demand for PURE. In partnering with other team members, both within the marketing team and the broader organization, they will ensure that the most compelling content reaches the right audience, at the right time, and offers a frictionless path for the prospects to respond.-- Key responsibilities: Development of a scalable, sustainable direct-to-consumer marketing program in a highly-segmented, omni-channel environment including offline (direct mail) and online (paid media) channels. Own roadmap and definition of overall strategy including audience segmentation, creative testing, customer journey optimization, etc. Bring thought leadership and demonstrate intellectual curiosity on the blending of offline & online channels and innovations in customer journey, including testing of new CTA's, ideating on new landing page experiences, and new approaches to marketing attribution. Manage various marketing campaign elements including creative brief development, print production and budgeting, targeting, list selection, fulfillment, measurement, and communication of plans to internal stakeholders Builds milestones, calendars and work back schedules, segmentation, matrices and test/control methodology using strong quantitative/analytical skills Develop trigger-based marketing capabilities and rapid delivery of timely, personalized content, through project planning, vendor management, and strong communication skills Demonstrate mastery in the direct mail implementation. This includes strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics Actively monitors performance and proactively manages optimizations-- Help to build a marketing Center of Excellence and educating others on channel best practices What we're looking for. 8+ years developing and executing highly scalable performance marketing programs, including experience with Direct Mail execution 3+ years experience in an omni-channel environment, connecting strategies and content across channels High attention to detail and proven ability to manage multiple, competing priorities simultaneously Proven ability to think strategically and execute methodically Highly collaborative with internal and external partners (creative/content, paid media agencies, print vendors, and analytical teams) to execute deliverables according to project timelines and within budget Enthusiastic and intellectually curious about how to innovate across channels-- Self-starter and eager to learn and grow skills Ability to act with a sense of urgency Excellent verbal and written communication skills About the Marketing Team at PURE. We are a mighty team of marketers, comms professionals, designers, content creators, project managers, email specialists, writers, and analysts, committed to helping PURE intelligently and creatively grow. We are a lean-in, nimble team, on a mission to be bold, break-thru storytellers and foster a remarkable experience for each other. Posted 2 Days Ago Full time R865 About Us PURE Insurance is a purpose-driven and member-obsessed organization focused on growth. PURE provides comprehensive property and casualty insurance exclusively in the high net worth market and serves nearly 90,000 members nationally. The company aims to make its membership smarter, safer, and more resilient so they can pursue their passions with greater confidence. Since inception in 2006, PURE has experienced tremendous growth and has expanded to 10 office locations with more than 800 employees nation-wide. Deeply committed to providing employees with a career that is part of a fulfilling life, PURE invests in developing its employees both professionally and personally, and recognizes and rewards success.

Keywords: PURE Insurance, White Plains , Sr. Manager, Performance Marketing, Advertising , White Plains, New York

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