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Digital Marketing Director

Company: PepsiCo
Location: White Plains
Posted on: June 25, 2020

Job Description:

An exciting opportunity exists for a dynamic leader to build the Digital, Delivery and Online Ordering marketing capability for PepsiCo Foodservice.--This role will focus on developing strategic growth plans, partnerships and programs, together with our Customers and Delivery aggregators.--Reporting to the Chief Marketing Officer for Foodservice, this individual will work closely with the Customer, Brand and Strategy teams to develop and execute a growth agenda that grows beverage and snack attachment rates and strategic advantage.The Foodservice Division is looking for change-agents who thrive on building digital marketing strategies and programs to delight customers with consumer-centric marketing. This Director of Delivery & Online Ordering will lead the development of the PepsiCo Foodservice Digital Lab annual plan and will lead the execution of annual marketing plans to achieve both short and long-term financial and strategic objectives. We are looking for strategic thinkers with a creative spirit and a track record in Online Ordering & Delivery in the Restaurant space. -- Primary Responsibilities:Develop and implement the PepsiCo Digital, Delivery and Online Ordering strategy integrating consumer and customer needs to deliver against short and long-term growth opportunities; including Business Reviews, Strategic Plans and Annual Operating PlansBuild a network of strategic partners and customers to champion the Digital, Delivery & Online Ordering capability to build trust, understand key business drivers and act with urgency against prioritiesBuild annual marketing calendars to drive customer traffic and beverage & snack incidence rates.--Build advantaged position with customers and the industry with proven impact and efficiency / ROI.--Manage and develop relationships with key agency partners to develop programs and content. Co-develop additional partnership opportunitiesLead the development of system tools, trainings and processes and support the rollout of sales toolsCoordinate the activity of internal and external stakeholders to ensure timely implementation of marketing programs and plansProvide ongoing reporting and strategic recommendations to senior leadership team Effectively coach, mentor and manage direct reports demonstrating exemplary leadership skills Act as the voice of Digital Foodservice for PepsiCo in the industry and trade leading relevant seminars, communications and industry relation effortsMinimum Qualifications / RequirementsBachelor's Degree required (Commerce, Marketing preferred); MBA strongly preferred10+ years plus years of Brand, Customer, Digital Marketing with specific experience in Online Ordering, Delivery or Aggregators is REQUIRED. Experience in building data as a strategic lever and advantageSelf-starter with strong ownership, able to work independently on projectsSolid organizational and project management skills - able to establish priorities, strong detailed execution and ability to multi-taskAbility to lead/influence cross-functional teamsA combination of Beverage, CPG, and/or Restaurant Industry Marketing experience strongly preferredCandidate will be required to work in our White Plains, NY location and relocation assistance is not offered for this position**This position is limited to persons--with indefinite right to work in the United States**

Keywords: PepsiCo, White Plains , Digital Marketing Director, Advertising , White Plains, New York

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